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Ernie Ball, the world’s leading manufacturer of strings and accessories, has been making high-quality electric guitar and bass strings since 1962. World-class players like Paul McCartney, Keith Richards, Eric Clapton, Slash, Jimmy Page, and Buddy Guy have all played Ernie Ball strings to create their unique sound. We use the latest technologies and finest materials to continuously enhance your playing experience and provide an unparalleled palette of expressive options. "Great strings can't cure a bad amp, an s-curve neck, or lousy room acoustics; but when all of these primary elements are correct, strings become bottom line! And that's where we come in. We provide for the necessary goals sought by guitarists everywhere: consistently reliable, high quality strings, reasonably priced."